Facebook Marketing in 2023: A VERY Complete Guide

Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them. Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users. It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least once a week. Truth time: You need to be on Facebook. But what should you do first? Do you need to run ads? What should you post about? Does creating a business Page mean you’re in the metaverse? The answers to all your questions are ahead, plus a step-by-step process to start your Facebook marketing journey off right. What is Facebook marketing? Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services. Facebook marketing tactics can include: Organic text, photo, or video content Paid, or “boosted,” text, photo, or video content Facebook Stories and Reels Facebook ads Facebook Groups Contests and giveaways Facebook Messenger chatbots or auto-responders Influencer marketing campaigns How to set up Facebook for business For those working with a limited or zero budget: You can do Facebook marketing completely for free. Optionally, you can accelerate your growth with paid services, like Facebook ads, boosted content, or influencer/partnership campaigns. Let’s start at the beginning: Your business’ Facebook Page. Whether you only do this and share organic content, or follow the rest of the tips in this article, you need to have a Page. Create a Facebook Business Page 1. Sign in to Facebook with your personal account. Your personal information won’t show on your Page, but you can also create a new Facebook account with a work email address if you prefer. 2. Open the menu (the nine dots on the right side) and click Create, then Page. open menu with nine dots and click create 3. To create your Page, enter: a. Name: Your business name b. Category: Start typing to see the available options. For example, “retail” or “restaurant.” c. Description: A sentence or two describing what your business does. You can edit this later. 4. Congrats! Your Page is live. Click Edit Page Info to add more to your About section, add a website URL, and more. I’ll cover exactly how to optimize your new Page later in this article. Get verified on Facebook (optional) You don’t need it, but it helps. How do you get that little blue checkmark like the cool brands?